Exploration and Innovation and onward. When the traditional channels crowded, extended the time of weakness, became eager to find new channels. Until the popular online shopping, a skylight sudden. Especially when the new channel filling behavior of transposable capital of the temptation, wait and see attitude for the urgent demand instant condensation.
called multiple industries, It challenges the traditional channels, and Xie enterprises to rethink the layout for the channel played a role in nurturing that is a revolution. From Conflict to Harmony added, who can know it is not with the stores, retail shoe city, department stores, the fourth parallel channels? When the clarion call of the drums into a victory when a new force is rising!
phenomenon:
populations everywhere online shoe store Wei Lijun
shoes network ever since, most shocking than the shoe industry in July of this year, the largest of the whole network footwear distributors - Zappos, received $ 850,000,000 of the Zappos of
500 brands, 90,000 kinds of styles, Zappos site dazzling display of shoes; 20-2000 at prices ranging from U.S. dollars to meet consumer demand for all types of people. Zappos sold a total of 2007 more than 1000 million pairs of shoes, with sales up to 8.4 billion U.S. dollars. To 2009, Zappos sales exceeded one billion U.S. dollars, accounting for 25% of the U.S. footwear market, as much as the network, known as the
sellers with a virtual retail, where customers are not to be outdone Eslite. This year in September, where customers Eslite officially announced its entry into B2C markets footwear, the most important ultra-low-cost 49 yuan fashion As a professional B2C website, where customers Eslite started at business men's shirts, just two years after the development, sales category has spread to women, household necessities and other fields. This entry shoe industry, primarily in vulcanized shoes, and continue its B2C enterprise virtual pins, and the real start competing brands, no doubt exacerbated the intensity of market competition shoe.
In fact, with the B2C virtual enterprise, domestic long been involved in physical brand of shoe seller online shopping market, not only small and medium enterprises involved in a variety of ways, there have been many large-scale footwear enterprises, famous brands of large-scale settled. Or self-built their online shopping mall, or B2C website was set up shop. Amoy show
open network search Belle, pop-up pages Bottom of the page The end of 2008, Belle Group,cheap UGG boots, heavy attack, and Amoy Network on the show
money Jinbo Red Dragonfly Group chairman in an interview with reporters, said the Group of the Ministry of Construction has established a website, set up their own e-commerce site, using the Internet for brand promotion and trade, attracting a global fashion, entertainment, media and other industry elite concern, the site sold considerable.
At the same time, making shoes, nets, good music buy music Amoy family, cool, and a series of thiophene budding online shoe store for these B2C sites , clover, Converse and other brands of more than ten thousands of models of sports shoes, and the price is surprisingly low. Suffering from inventory problems for the international campaign brand, these profit model good digestion site into a new channel.
in Taobao, making shoes, nets, clap nets, Dangdang and other mainstream marketing channels on the Internet, there are many sports brand Jinjiang figure, such as: Anta, Bosch birds, starlings, camels, never an expert , Po Tat, a single step board and other enterprises. Jinjiang size of the brand according to their developing strategies, and formed two camps: for small and medium enterprises, the offline channels is still in the preliminary stages of construction or even blank, by low-cost direct sales channel network expansion, leveraging the market quickly; the contrary, channel has a huge line of the big brand companies, direct sales through the Internet users spending habits Yingge, 加强 brand interaction and promotion, the store Hubu with each win. December 31, 2008 Olympic platform to build a network of direct sales, Who by virtue of cooperation with Tencent and other sites quickly fired the well-known Internet Marketing 361 °, profound understanding of the effect of the spread of the Internet, 361 ° the establishment of specialized digital marketing to engage in e-commerce activities, and started from May 2008, relying on Taobao , making shoes network, Alibaba platform to carry out direct sales network.
more and more shoe purchase join the army and the brand, the online virtual market reburning war. Among these, women in Daphne, men in O'Connell, sports shoes in the shoe brand Li Ning is a local pioneer in developing online shopping market and set an example.
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