EXECUTIVE Dongpeng under the red - Rise Inside Ji An Dongpeng

 Daxing infrastructure in the whole country, the age of the housing market continues to grow, and make some money doing construction ceramics business is not difficult; in large cities with strong spending power to do high-end brands such Dongpeng is not difficult; do make short-term building materials business money is not difficult; ten, twenty, even fifty years of the pottery business can continue to make money, how to do it?
of Dongpeng Ceramics in the growth trajectory Jian, not just read Dongpeng brand own value, but through the achievements of Dongpeng in Jian, research in the secondary and tertiary markets Dongpeng ceramic essence of marketing, understanding begins with breaking intelligence agents, learning agents business-to-grasp and use of local resources, and the East Peng Ceramics in the future development direction and channels to promote the industry.
Jinggangshan Dongpeng under the rise of the red
mm Inside
Ji An Dongpeng text / Rayong
an urban population of more than 20 million Jian City, under the jurisdiction of the county is nationally renowned for its extremely poor counties; However, it is in such a market, the development has been Dongpeng sustained and rapid growth in short span of 10 years, so the 2007 settlement with the Corporation value up to nearly 800 million results. Dongpeng Jian riding in can not shake the dominant position as the largest horse market Jian pottery of the Jian Dongpeng ceramics has become the leading brand in the local ceramic industry, and Dongpeng market trader in the Ji Ji An Dongpeng mm Zhang Li, general manager of governance (which we kind of called him Lao Li) has been lying low, Dongpeng system the reports and stories about him so far rare, Dongpeng large and small at the national and regional meetings to encounter his public speeches.
Perhaps it was such a humble Li Zhang governance style of doing things low-key that prompted him since 2002 in a small non-profit silent gesture, and began intensive on the market, completed to the utmost sacrifice the long corner from the counties and districts Ji'an full turn, become the most vigorous force of local an ; in Ji'an local, national market Dongpeng strongest brand of several competitors were no Dongpeng hit the power back.
I first saw Kyrgyzstan Andong Peng Zhang Li, general manager of administration, his appearance has long been covered the true age, calm eyes reveal an extraordinary bearing, like a mountain of enlightenment for many years an expert practitioner, and author in the process of talking with the General Lee, his conversation is full of words of philosophy of life, and its of life, the business has already transcended the general sentiment.
old revolutionary base areas in the entrepreneur
Ji is a less developed areas, the location of Jinggangshan revolutionary resort, Jinggangshan is the first rural revolutionary base areas; here Since ancient times, talent, celebrities atmosphere, from the Tang to the Ming and Qing dynasties, more than 2,800 examination into the Roth, the , a national hero Wen Tianxiang, rural areas, when four people six centimeters they do things, and later worked at a retail store clerk, attended abacus competition, and later in the trading company doing a decent job; to do anything, he never admitted defeat in the workplace The performance is very good, he said, that there can be the first to you repeated day after day, living a simple life. At this time, Ji-building materials market is very chaotic, almost all street vendor selling junk goods, a lot of good brands that are not willing to come in an economically backward areas, people how such a place that can sell well in the luxury brand of ceramic products, but felt this is the talk of the town, and when others are considered to be impossible, he has boldly introduced from Guangdong Foshan Dongpeng ceramics, and Jian opened the first in the building ceramics store, this shop is only 20 square feet at the time. Since then the people's consumption capacity and consumption Gian concepts are relatively low, used to spread the consumption of business is also like a general, but Lee is a chapter rule must do something to take the first, he began to think his way out.
Zhang Li, at the time did not understand the governance of brick, with brick are placed flat with the release , years Dongpeng ceramics, often participate in various meetings organized factories, distributors in all major cities to see people doing fame, many people felt that cities must do better than small cities, but he participated in an organization based After the meeting, a small city feel good to do. , it is easy to account for market leadership. to 20 million people in the city, looking for growth, and the market segments, the network down to the county. In 2002, Li Zhang governance to consider how to develop the distribution, then the county market is chaotic and, basically a street vendor low block products in this market environment, how to develop such a brand as Dongpeng Ceramics? which he personally went to each county to discuss one by one, much of the county often have to take one or two hours by car, when the only out two or three distributors, and also not very strong.
not go on like this is to develop long-term approach to distribution, after all, a relatively closed and backward in such a place should be a mouth alone to convince others to do their own sub- marketing is difficult, because most people do not know the brand Dongpeng, Dongpeng relatively expensive product, would not easily take risks to invest.
this time, the distribution of abnormal development of the road hard, but Old Lee has become bigger and stronger that we must go this route, which will be the inevitable trend of future development of the market, Lee think so.