Major natural disasters this year, again and again, will be a negative on the role of the automotive market, oil prices continue to jump, will hit a little consumer confidence. Substantial increase in sales year after year, stretch of the depot stomach,UGG shoes, lifting the double expansion of production and marketing of superior to the expectations depot . depot by the booster, car dealers by extrusion, the products were libraries pressure, where to find relief?
sometimes look at Honda's corporate philosophy of . the joy of creation), and Toyota's core values of the institutional relationship between the decision.
general, automobile strong vibration, the product that are enjoying the depot and distributors happy, both sides agreed to forge a community of interests, all problems can be temporarily covered up: the cold until the auto market down, alienation of the two sides began, each playing their own calculations; Given the widespread weak factory strong business situation, the last injured almost all dealers.
blowout four years ago has become a common phenomenon after the Yaku, epidemics of. knowing Yaku both sides suffer, harm than good percentage, why the depot is still fought endless repetition? This from the system, look for root causes:
First, when the depot began to invest in the expansion of Vaughan, once formed to maximize production and marketing capacity to hope and achieve GDP increase and profits and taxes turned over to the local maximum size of the depot official positions led directly linked with production and sales performance. The distribution of the dealers around the country are independent of the ups and downs depot or higher local government's primary concern at the group level.
Second, the depot past sales General Manager's performance evaluation too much emphasis on sales volume and sales targets,Discount UGG boots, and now even more balanced consideration of the sales department, such as for customer satisfaction, dealer satisfaction, and specific financial indicators, but the depot leadership, local government leaders or the superior group leadership is still optimistic about the amount of direct sales and marketing, these indicators can be transformed into into the world top 500 enterprises,UGG boots, local GDP and trade valuable qualifying parameters.
Third, general sales manager performance evaluation and rewards are too immediate and short-term efficiency indicators are closely linked, particularly in the external professional manager will bring a strong sense of insecurity, forcing the general manager of enterprise system design used in the sales management Jiezeeryu means, anyway, the station servant, take the money and run; as fast to achieve the ultimate performance objectives, at the premature advance business and market resources.
four depots than dealers strong, long-term sales orders in the state, the Department employees rarely came from the grassroots distributors, dealers difficulties and difficult for compassionate bit thinking.
summarized above points out fundamentally in a short time because it is difficult to remove.
either depot to Yaku compassionate difficulties dealers carry their own burden from the depot, or fully transferred to the dealer free depot own body, but the problem under a different point, after all, harm others and themselves. Yaku ecological balance of the brand's market is a destructive hazards. Yaku bit like lake, the higher the level the greater the harm, and finally solutions of varying only the speed of discharge, that is, the price uneven treatment, led to the collapse of the price system depot vehicle burst, erode brand premium effect, but also to subsequent modification or replacement model carried a price to be suppressed not their heads.
Yaku depot after the fire-sale deal with the scale to expand the sales price incrementally different, is self-mutilation of operations, will be greatly depot or dealer internal injuries, the need for a long time healing recovery period, the market impact of the offensive the next round of the depot.
fact, not a depot and distributors do not know the harmful effects Yaku, everyone knows that not many products do not sell more than the production of knowledge. However, depot sales department by external pressure or by a single benefits,Bailey UGG boots, non-market operations will inevitably harm than driven by way of the depot. Maybe the short term to address the digital performance problems, but it must hurt the next cycle and comprehensive indicators of sales performance improvement .
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